The client was Landscape, which is a public electrical transmission company which transfers 80% green energy across the nation.
The design is called the Land of Giants because the power poles are large scale human sculptures that create a sense of whimsy across the Icelandic landscape.
The design really only made minor changes to the way existing power pylons are created. The pylons are made of steel, concrete and glass. The innovation comes from not only the form, but the construction method as well. Each pylon is made as a "kit of parts" making the construction cost minimal. This increases the durability, affordability and constructability of these innovative pylons. The materials used also are made of recycled materials making the project more sustainable.
Whimsy is created with these pylons as each pylon has a unique gesture which would respond to the geography. For example, as the pylon ascends a mountain, the gesture would be that of climbing.
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